Strategy. Creative. Brand.
Heart disease kills 1 in 3 women in America.
Using body positivity as an anchor for National Women's Health Week, Go Red for Women drove home the idea that your dress size isn't the number that matters – rather it's your heart health numbers that could save your life.
- Direction, Content Strategy, Talent Selection, Video Edit: Bruna Camargo
- Community Management: Jennifer Burns
- Film: Remus Roman
- Photography: Jacob Smith
Facebook Canvas
To expand Go Red for Women's in-feed story, we created a Facebook Canvas that provided an instant-loading fullscreen experience – with video, photo, graphic and text elements.
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Campaign Highlights
- 1.6M impressions were driven by owned content.
- 18 pieces spanned across three social channels (Facebook, Twitter, and Instagram).
- Facebook Canvas ad saw a 650% increase in Click-Through Rate from benchmark.
- 259.7K engagements across social channels.
- Main video generated over 195K video views, and 27% more shares than average promoted videos on Facebook.
- Sparked conversation among the Go Red for Women community and inspired users to share their own stories.