“Did you see that meme I sent you?”

Seasoned expert in the social space: with proven strategic instincts, a proactive mindset, and an eye for fresh opportunities, I craft strategies with a creative lens.

Let me help you tell compelling brand stories and foster authentic connections in today’s attention-as-currency online landscape.

CURRENTLY WORKING AT:

Lafayette American
// DIRECTOR OF SOCIAL MEDIA (October 2021 – Present)

• Founding member of L|A Social Studio, overseeing all social media strategy and content efforts, from kick-off to publishing.

• Steering the growth of our current clients and paving the way for new business opportunities.

• Responsible for discipline health, operations, resourcing and implementation, working closely with internal and client teams, while managing and supporting L|A Social Studio team members.

PREVIOUSLY, I WORKED AT THESE PLACES:

Razorfish
// SR. SOCIAL MEDIA & ENGAGEMENT STRATEGIST (July 2021 – October 2021)
// SR. SOCIAL CONTENT ANALYST (March 2019 – July 2021)

• Provided strategic and creative direction for cross-brand Stellantis (formerly FIAT Chrysler Automobiles) social accounts.

• Participated and developed strategic placements and execution for international vehicle launch efforts, such as Ram 1500 TRX and Jeep Wagoneer.

• Oversaw and supported Community Engagement team members on organic and paid efforts.

• Developed and led internal and client-facing presentations for creative best practices, audience opportunities, community insights, platform strategies and trends and topics to follow.

• Led POVs for crisis management (pandemic, social justice and politics-related) and opportunity audience introduction (LGBTQ+ and multicultural audiences).

🏳️‍🌈 Razorfish: Business Resource Network
// PUBLICIS ÉGALITÉ, MICHIGAN CHAPTER LEAD (October 2020 – Present)

• Spearheaded the business resource network for Publicis Groupe’s LGBTQ+ employees and allies in the Michigan market, from membership, planning and management of events dedicated to advocacy, education, and programming for the community.

• Fostered and executed global learning series panels and discussions, from planning to research, outreach and hosting.

• Collaborated with global chapter leads to curate and assemble virtual programming for key events and times in the community, such as event panelist outreach for Transgender Awareness Week 2020 and Pride Inside 2021.

• Led community involvement and support for local Detroit queer youth.

Organic Inc.
// SENIOR SOCIAL MEDIA CREATIVE (July 2017 – March 2019)

• Acted as team lead for all social media content creation for U by Kotex, Poise and Depend;

• Developed cross-discipline strategies and ensured implementation;

• Oversaw team members on creative best practices;

• Coordinated and conducting brand photo and video shoots for Art Van;

• Was a vital player in improving client/agency approval ratings by 50% via distinctive premium social media direction for Poise and Depend.

Ignite Social Media
// SOCIAL MEDIA CREATIVE (July 2015 – June 2017)
// COMMUNITY MANAGER (October 2013 – July 2015)

• Oversaw strategic/creative direction across all brand efforts for Go Red for Women, Orchard Supply Hardware, Altar’d State, Olay, Vidal Sassoon, Clairol;

• Managed day-to-day efforts of content production team;

• Spearheaded KPI-shattering strategies for major client activations;

• Collaborated with analytics team to optimize content and engage users via metrics data;

• Attended events and managed on-site executions for NY Fashion Week, Elle’s Women in TV, Teen Choice, store openings, and more.

Xperience Communications
// SOCIAL LISTENING & TRANSLATION ANALYST (November 2015 – May 2016)

• Leveraged Sprinklr to search and dissect user-generated content in Brazil.

• Led social listening and translation from Portuguese to English for Pfizer ahead of the 2016 Olympics in Rio de Janeiro. This data helped in the creation of broadcast, print, digital and social content.

Doner Advertising
// COPYWRITER/ART DIRECTOR (December 2010 – October 2013)

• Art directed and wrote across a plethora of media: TV, print, OLA, social media, radio, and OOH;

• Participated in client broadcast shoots, and in-house/client productions;

• Clients include: Chrysler, Jeep, Dodge, Ram, Fiat, The Detroit Zoo, JBL, Pennzoil, Choice Hotels, Autozone, Autotrader.com, The UPS Store, Gumout, Ritz & Wolf Camera, O'Charley's, and new business pitches.

Leo Burnett
// COPYWRITER INTERN (May – July 2010)

• Wrote scripts for broadcast, print and OOH for Buick, Chevy Europe and GMC accounts.

Campbell-Ewald
// CREATIVE INTERN (September – December 2009)

• Participated in On-Star pitches, wrote print and TV for On-Star Navigation. Gained exposure to U.S. Navy and USAA brand accounts.

• Winning recipient of Don Gould Scholarship for College for Creative Studies.

BBDO
// CREATIVE INTERN (May – July 2009)

• Worked with and assisted multiple creatives and account personnel on assignments for Chrysler, Jeep, Dodge, and in-house. Honed in on my mat room skills.

• Winning recipient of Allen Rosenshine Minority Education Training Scholarship for College for Creative Studies.

I WENT TO SCHOOL HERE: 

• College for Creative Studies | Detroit, MI
  Bachelor of Fine Arts: Advertising Design, May 2011

I KNOW THESE COOL THINGS:

Language Fluency | Portuguese
Language Proficiency | Spanish and French
Dog & Cat Whispering | All breeds
TikTok Dances, Pop Culture & Movie Trivia Knowledge | Extensive and exhaustive

I RECEIVED THE FOLLOWING PATS ON MY BACK:

D-Show Award | U by Kotex
December 2017

Social Media Agency of the Year | Incite Group Awards
June 2016

Marie Claire Magazine | Article Feature
February 2016

Best Fashion Blogs of Detroit | CBS Detroit
November 2013

D-Show Award | Motorola
December 2011

Gold Addy Award | Motorola
April 2011

Don Gould Scholarship | Campbell-Ewald
May 2009