Strategy. Creative. Brand.
Red Dress Collection
The American Heart Association’s Go Red For Women puts on a fashion show every year in NYC. At the Red Dress Collection, my team led the live coverage, content creation and real-time media optimization at the 2016 and 2017 shows.
• Live coverage of Go Red For Women’s Red Dress Collection generated 8.5MM social media impressions, an increase of over 10x from 2015.
• #RedDressCollection hashtag trended nationally, and Twitter picked up our own content for their own Twitter Moment to wrap-up the day.
• We drove 287K timelapse views via social media alone and helped garner 118K livestream viewers, a 37% increase from 2015.
Community Engagement
The fight against heart disease touches many women and families in America. The Go Red for Women social channels became a source for trusted discussion, inspiration and community, highlighted by over-performing posts, user-generated submissions and overall fuzzy feelings.
