Publicis Égalité set out to create an inclusive and deeply educational program to honor and celebrate Trans Awareness Week 2020. That’s how Shine On was born.
Hosted entirely via Marcel Classes, Publicis Groupe’s global internal learning platform, Shine On provided employees and colleagues the chance to see, hear, and learn about what it means to be transgender and/or non-binary. This large-scale event harnessed the power to bring in people from all over the globe—at a moment when so many are feeling isolated and disconnected (hello, 2020).
Leadership: Alicia Case & Maranda Gorr-Diaz
Art Direction and Design: Arthur Germer